In a campaign to raise money for skin cancer, Marc Jacobs released t-shirts with nude models posing under the slogan "Protect The Skin You're In". Initially launched in 2006, the t-shirts were available on the Marc Jacobs website and in stores worldwide, with all original proceeds going to the New York University Skin Cancer Institute. The project grew throughout the late 2000's and early 2010's to involve more models and celebrities alike, contributing to an increased global awareness about skin cancer.
This preloved t-shirt features Danish model Helena Christensen and comes in a heather grey. In preloved condition, with general wear, some staining, missing inner wash/info tags, and one pinhole at the bottom front of the shirt.
